Kodak Cameras: 1950s to Now
A 1950s Kodak Moment
Or in this case "Now is Picture Time."
The fine print on this ad reads:
"Take your camera with you everywhere—for that's where great snapshots.
It's so easy to save your memories instead of wishing you had. And it costs but pennies. Just Get the take-your-camera habit. Take it everywhere—and use it. In the living room. In the yard. In the car. Wherever you go. Try it for a week, and you'll want to do it all your life."
Below that is some info on Kodak film and then:
"First choice of beginners and experts alike—Genuine Kodak Film—in the familiar yellow box."
For this ad, Kodak was using persuasion to gain customers. They used enticing imagery of happy people with good product placement and text on the ease of use of their camera. Much like the Seagram's ad we discussed last time, however, the typesetting is a mess—not as much as the Seagram's one though. The biggest points for type are the text box under the papers to the left and the text box directly above the film box. Those two text boxes create tension with how close they are to the images.
Walking Advertisements
Taking advantage of film camera's recent comeback, Kodak has partnered with Forever 21 on a fast-fashion line aimed at film and analog obsessed tweens, teens and early twenty-year-olds.
Marketing Week claims it as Kodak's way to "tap into the 'new nostalgia.'" Let's be honest, we've all seen someone wearing a Polaroid shirt at some point. Or those old looking school shirts people find in thrift stores. "Vintage" is in again and tweens, teens and early twenty-year-olds are all for it so why not take advantage right?
This 26-piece collaborative fashion line will target the vintage-wearing, hip and cool target of Forever21 (Vox). On top of this collaboration, Vox says Kodak has already made plans with other brands like Girl, a California skateboard collective, and "Carol Lim designed [an] Opening Ceremony capsule collection (a $145 long-sleeve tee and a $195 crewneck sweater) inspired by the work of director Spike Jonze."
Not only is Kodak creating walking advertisements with collaborative fashion lines, but they are also working with multiple music artists and filmmakers. All this with the hope that film and analog culture will resurface with the 'new nostalgia' movement already in play.
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