Ads Then & Now

In business for 155 years and celebrating it. Smirnoff has just put out is first global advertising campaign in more than 25 years (The Drum) and it's the most recent comeback campaign we've talked about. The ad was shown to the public just this month, October 8th to be exact, and people are already writing about it. Why do I keep picking brands that took time off from advertising??? The Smirnoff Brunch The 1969 ad uses both visual and verbal (or textual?) imagery to convey a happy encounter with close friends and loved ones. The image shows a warm environment, a barbecue or picnic brunch table scattered with food and Smirnoff bottles. This warm environment and the happy people within the image help readers associate Smirnoff with good times and good people. Readers can imagine themselves at that party or hosting one like it. The text of the ad is as follows: "The Smirnoff Brunch: a place in the sun Drinking comes out of the dark when Smirnoff people ...

A 1950s Kodak Moment Or in this case "Now is Picture Time." The fine print on this ad reads: " Take your camera with you everywhere—for that's where great snapshots. It's so easy to save your memories instead of wishing you had. And it costs but pennies. Just Get the take-your-camera habit. Take it everywhere—and use it. In the living room. In the yard. In the car. Wherever you go. Try it for a week, and you'll want to do it all your life." Below that is some info on Kodak film and then: " First choice of beginners and experts alike—Genuine Kodak Film—in the familiar yellow box. " For this ad, Kodak was using persuasion to gain customers. They used enticing imagery of happy people with good product placement and text on the ease of use of their camera. Much like the Seagram's ad we discussed last time, however, the typesetting is a mess—not as much as the Seagram's one though. The biggest points for type are the text ...