Holiday Inn: 1972 to Now
Yeah, you read that right. Holiday Inn as in the hotel you stay at when you go out of town. The 1970s Advertisement Holiday Inn's 1972 advertisement focuses on the Holiday Inn restaurant more than the hotel part of a Holiday Inn. So Many Choices but Nowhere to Eat Here it is! All five paragraphs of type convincing people to stop by the Holiday Inn restaurant. Instead of typing out all of it like I have for previous ads, I'll just give you the gist of it. I'm sure we've all been in this situation. You and your friends or family are getting ready to go out to eat. Mom wants one type of food, dad wants another, sibling sides with mom, you don't want any of the choices they give. The advertisement targets this scenario—a groups inability to agree on what to eat and where. Playing on the fact that Holiday Inn Restaurant's have something for everyone, the ad showcases six images of different meals on the menu. Let's talk design. For an adverti...