Ads Then & Now

In business for 155 years and celebrating it. Smirnoff has just put out is first global advertising campaign in more than 25 years (The Drum) and it's the most recent comeback campaign we've talked about. The ad was shown to the public just this month, October 8th to be exact, and people are already writing about it. Why do I keep picking brands that took time off from advertising??? The Smirnoff Brunch The 1969 ad uses both visual and verbal (or textual?) imagery to convey a happy encounter with close friends and loved ones. The image shows a warm environment, a barbecue or picnic brunch table scattered with food and Smirnoff bottles. This warm environment and the happy people within the image help readers associate Smirnoff with good times and good people. Readers can imagine themselves at that party or hosting one like it. The text of the ad is as follows: "The Smirnoff Brunch: a place in the sun Drinking comes out of the dark when Smirnoff people ...

Lookie here, Seagram's 7 Crown whiskey hasn't put out an ad in decades either. Just like Sun Maid, they find themselves a little behind their competition so they put out a "comeback" campaign. This time we're just going to focus on the design and language of the two ads and talk more about the newest campaign and what media tactics they're using. 1969 Advertisement "We could say we're smoother. Or lighter. Or we could simply talk 'quality'. How smart it is to order Seagram's 7 Crown out. How right it is to serve it to company. But where words might not convince you, this undisputed fact should: So many people find so many good things in Seagram's 7 Crown that it's the best-liked brand of whiskey in the entire world. Is that a slight edge? Or is that a slight edge? Say Seagram's and Be Sure" That's what the two blurbs of text say on the 1969 ad for Seagram's 7 Crown whiskey. Firstly, I'd like...