Ads Then & Now

From a 10 year anniversary to its first ever global marketing campaign, Weight Watchers is making strides with backing from celebrities other than Oprah. The 1972 Ad: An Anniversary Copy Content Like a lot of the ads in these Life magazines, Weight Watchers went heavy on the copy for this 10 year anniversary advertisement. They provided a clear headline—"Weight Watchers celebrates ten years that changed the shape of the world"—humorous when you think about it, and then gave readers five paragraphs of information. It's quite a bit of content so heres the gist of it: First column, paragraph one: Says the 10 year anniversary is "next May" (May 1973) and readers can celebrate by starting WW now instead of later. First column, paragraph two: "Millions of Members," WW is showing off its success and authority as a weight loss system. Second column, paragraph one: explanation of the three-in-one plan and how it works, plus the "bonus...

Yeah, you read that right. Holiday Inn as in the hotel you stay at when you go out of town. The 1970s Advertisement Holiday Inn's 1972 advertisement focuses on the Holiday Inn restaurant more than the hotel part of a Holiday Inn. So Many Choices but Nowhere to Eat Here it is! All five paragraphs of type convincing people to stop by the Holiday Inn restaurant. Instead of typing out all of it like I have for previous ads, I'll just give you the gist of it. I'm sure we've all been in this situation. You and your friends or family are getting ready to go out to eat. Mom wants one type of food, dad wants another, sibling sides with mom, you don't want any of the choices they give. The advertisement targets this scenario—a groups inability to agree on what to eat and where. Playing on the fact that Holiday Inn Restaurant's have something for everyone, the ad showcases six images of different meals on the menu. Let's talk design.  For an adverti...