Ads Then & Now

Lookie here, Seagram's 7 Crown whiskey hasn't put out an ad in decades either. Just like Sun Maid, they find themselves a little behind their competition so they put out a "comeback" campaign. This time we're just going to focus on the design and language of the two ads and talk more about the newest campaign and what media tactics they're using. 1969 Advertisement "We could say we're smoother. Or lighter. Or we could simply talk 'quality'. How smart it is to order Seagram's 7 Crown out. How right it is to serve it to company. But where words might not convince you, this undisputed fact should: So many people find so many good things in Seagram's 7 Crown that it's the best-liked brand of whiskey in the entire world. Is that a slight edge? Or is that a slight edge? Say Seagram's and Be Sure" That's what the two blurbs of text say on the 1969 ad for Seagram's 7 Crown whiskey. Firstly, I'd like...

Looking through my Life magazines I was amazed at two things: How many brands survived 60+ years in an ever-changing economy and market How many brands didn't survive 60+ years in an ever-changing economy and market Sun-Maid is one of those brands that survived. And when researching their current advertising campaign I learned something even crazier that that: Sun-Maid's "Grow Young" campaign is it's first ad in 10 YEARS. What? How? With how often new ads come out for brands like Coke, Sketchers and Target—not sure why these are the first three that pop into my mind when thinking of current ads—you'd think for a brand to stay relevant and at the forefront of consumers minds that brand would advertise like crazy right? Before we get into the new campaign, lets take a look at the Sun-Maid Raisins ad from my 1953 Life magazine. That little box in the corner under Betty Crocker's signature is what I'll be analyzing and we'll b...

    A Brief Introduction To the blog, our sources and the 50s, 60s and 70s! Welcome to Ads Now & Then My original idea for this blog was to discuss and analyze Coca-Cola's branding and advertising. This topic combined three passions of mine: Graphic Design Advertising Collecting Coca-Cola merchandise Instead of limiting myself to one brand, I've decided to open it up to any brands that I find in my resources! I have a small collection of old Life magazines—small as in four—from the 50s, 60s and 70s on-hand for sources and I have knowledge on both design and advertising to help me analyze each ad. This knowledge will allow me to take different views and analysis on each advertisement we discuss. I found our sources at a second hand bookstore in my city. I picked the four Life magazines we'll be looking at because the stories in them were interesting. Paging through them, I noticed the various ads and began to analyze how different the advertisi...